For this article, you will learn 14 content creation tips for beginners that you need to improve your content.
It doesn't matter how big (or small) your business is, all of them have a few things in common.
Whether they need to be spoken or written, businesses need to understand how to use words (especially online brands).
In fact, your content can decide the fate of your business's success.
For example, if you had a fantastic product but couldn't convey that to your visitors on your sales/review page, then you can kiss those readers goodbye.
As you may (or may not) know, I have been writing for over 3 years and though it's a short amount of time I have learned quite a lot of traits that successful bloggers show within their content.
So, I am putting together all of these traits into a single place.
These tips are for the long-term, so do not expect to start using these content creation tips today and get a ton of sales tomorrow.
What is Effective Blogging?
Now, before I get into the list, I want to explain what GOOD & EFFECTIVE blogging is compared to so-so content.
Any piece of compelling content achieves two things.
They capture the interest of potential visitors and increases the overall conversion rate for your affiliate business.
Here are a few traits that effective blogging has:
As you can see, blogging is a skill that is needed by ALL affiliates.
One of my favorite pieces of content is from Precision Nutrition.
In an article targeting a "boring" topic (Ketogenic Dieting), they were able to keep somebody like me (who knows nothing about keto diets) interested enough to read all 6,000+ words.
Now that I have convinced you that blogging is a skill that you NEED - or at least need to improve - let's get into this list.
1. Stay Focused By Setting a Word Count.
The worst part about writing content is the beginning where you have a blank page with a blinking cursor.
The best way to push past that is by planning your content before you write it.
One way to do that while staying hyper-focused is by setting yourself a word count.
According to Crazy Egg, people tend to stick around on a website for about 59 seconds, so you have that amount of time to convince people to take action.
In fact, I believe that people don't even stay that long.
To convince people to listen to you, you must be persuasive.
When it comes to affiliate marketing, those who can persuasively tell readers what they get from listening to you will succeed.
An example would be this article that you're reading now.
I managed to convince you to stay and read my article when you could have read anybody else's.
Here is how you can be sure that your writing convinces people to stick around:
Take a look at magazines in shops.
They only have a few seconds to capture your attention as you walk around the store.
That's why the main trait you will find within their copy is big, bright words that have that "click-baity" feel to it.
2. People Buy Because of Emotions. Not Logic.
No matter how much you try to deny this, people buy things because of emotions (not logic).
When Tai Lopez made the "Here in My Garage" advert on YouTube, he didn't get a shitload of sales because people understood his motives.
They bought into his program because they (his target audience, which is mainly 16 - 25yr old guys) saw his Lamborghini and the beautiful women around him and wanted the same.
That is also why big brands (like Amazon) use emotion in their campaigns.
Have you ever went to Amazon to buy a product and seen the "Only 5 Left" text next to the product name and thought "Crap! I need to get this now?"
Well, that is Amazon playing to your emotion.
They understand that you want that product, so by telling you that there is only a few left, it makes you take action quicker.
Now, here is how you can improve your product's sales page (or any page) to solve your target audience's problem and make them feel excited:
3. Always Create Benefit-Driven Promotions.
I have seen a lot of websites talk about the features of a product.
Sadly, nobody wants to hear about or cares about features.
Let's say that you wanted to purchase a new phone.
You may think that as a customer, you want to hear about the features of the phone (which is why most companies talk about features).
However, in reality, you want to understand how these "features" will benefit your everyday life.
As a salesperson, it would be better to say:
"This phone features the new Lollipop OS which allows you to have a smoother experience using your phone.
The 7-inch, 1440p screen allows you to watch movies & sports anywhere with the highest quality possible."
"This phone has the new Lollipop OS which comes with 2.5Ghz or whatever with a 5Ghz something or another with a 7" screen."
Takeaway: Benefit-driven promotions with ALWAYS convert better than feature-driven promotions.
4. Keep Your Content Clean With Paragraph Breaks.
When you read a book as a kid, you instantly knew which books would take too much brain power to read because they all had this type of text:
I am currently reading Social by Matthew Lieberman, and though his book is fantastic, it has text precisely like the one above all over the place.
People these days do not want to read that.
Sometimes, less is more.
One of the first things I learned when I was going through my online affiliate training was the importance of using white space.
By having your writing include shorter, sharper sentences, it will make your writing much more satisfying to read.
No one wants to sit through a large block of text, so embrace white space. Luckily, developing your own writing style isn't that difficult:
In my time management tips article, I talked about using the 80/20 rule.
That also applies to products/services. Sometimes a sale doesn't come from how much your product/service benefits people, but how well you sell your product.
Seriously, if your writing is good enough, you really can sell a pen to Jordan Belfort (let me know in the comments if you understood that reference).
If you take a look at my homepage (this article was written on 07/30/2018), then you will see this quote:
“I am all for conversations, but you need to have a message.” - Renee Blodgett
People remember the impression that you left on them, not the content itself.
Affiliate marketing comes down to how well you can convince people to do what you want them to.
6. Using Punctuation Shows Your Expertise.
Great content flows nicely, however good use of punctuation can really change the flow of your content to make it amazing.
People judge you on a lot of things when they first come into contact with you.
Whether that's judging how you look, how you speak, or how your content looks.
Using the example above, which piece of text looks better?
Here are some content creation tips on how to change the level of your writing:
7. Design - Think About The Where & Why.
Affiliate Marketing can be ruthless at times.
Think about it, you spend valuable time creating the best content you can, but then you realize that nobody cares or it doesn't perform as well.
Don't worry, by noticing that, you have already surpassed 95% of other content writers.
I remember when I use to write, hit publish & forget it.
Trust me when I say that is the worst case scenario for you.
Once you have finished writing your blog or your copy for a landing page, it's time to focus on the design aspect.
Web content needs to look beautiful. However, that beautiful design is a result of how things should function.
You can avoid ever having a shitty designed page with these takeaways:
8. How to Show That You're Authentic & Trustworthy.
I have already mentioned and will continue to say this statement multiple times.
People purchase stuff based on emotion... Not logic.
Meaning that if there were 2 different products and product A was inferior to product B, people will still get Product A simply because it's owned by Nike instead of some unknown brand.
As an affiliate marketer, you need to convey your authenticity & trustworthiness to attract new readers.
There are the 3 stages to authority:
As long, as people THINK you have a lot of knowledge about their struggles, they will assume that you're an expert.
Note: This is entirely different from lying to your audience. By doing research into your target audience's needs, you can sound like an authoritative figure, even if you've yet to build that authority.
To make your content seem more trustworthy, you can use some of these content creation tips:
Personally, I believe that the 2nd point should hit home to all of you reading this blog.
Whenever you're selling anything, you should be completely transparent about everything. People appreciate honesty.
9. Images Compliment Your Content- and Here's Why.
No matter how mind-blowing your writing is, it won't be anything if you do not include images.
Remember that your content should be as easy as possible to read, and content with images are easier to understand.
Not only do images compliment your writing, but it also has a ton of SEO benefits. Link baiting is one of the best benefits of SEO.
Focusing on infographics, images can help you get a ton of backlinks from other sites & Google have shown that content with at least one image WILL rank higher than those without.
You must always think about these things when adding images:
That last question is something you must ALWAYS ask yourself when using images from other sites.
Copyright is a big deal, and Google rightly treats it like a big deal.
Two things to know when using images from other sites is to always credit where you go the image from, and second if the original owner of said image asks you to remove it from your website.
10. Why You Should Be Taking Fonts Seriously.
There aren't many ways to style your writing visually, but not taking what font you are using into account is a big mistake.
As I mentioned before, people will judge you for a lot of things when they first come into contact with you or your work and believe it or not, the way your content looks is one of them.
Take a look at the two images below and think about their differences.
Without much of a look, I am sure you can tell which offers a scam and which is a legitimate offer.
The reason that you should be taking fonts seriously is that they can help convey your authenticity.
Some people might even know if a piece of content (in a screenshot) comes from a website based off of the font.
I know that's crazy, but it's true.
When I was reading one of the older marketing blogs (can't remember the site) where I saw a screenshot of some text.
I instantly knew it was from neilpatel.com before I read where the sample text came from.
Okay, so maybe I am weird, but fonts can be a necessity.
My only recommendation for this tip is to use a font that you really like.
Preferably, I would use a custom font over any of the Google fonts, but they are good as well.
11. Sub-Headlines Help Break Up Points.
People who read content online do not understand it the same way as you would read a book.
Understanding how content is read online will help you a lot.
It's a catch 22 situation when it comes to content online because people tend to skim through your content (barely even reading it), yet you need to make your content as detailed as possible for SEO.
I'd advise you watch the video I have added below for some extra tips.
Using some of these takeaways will help break up your content, allowing more readers to get the information they want:
12. Create Content for Your Strongest Leads.
I could give you 150 content creation tips, and you could take action on all of them.
It still wouldn't increase conversions for your client if you do not know who is at the other end.
When it comes to traffic, quality beats quantity.
I know it might not seem like it, but it's true. You can earn over $100,000 with a mediocre product, or you can make NOTHING with a fantastic product.
It all depends on WHO you market to. Here are some content creation tips to take away:
Always remember that the Life Time Value (LTV) of a reader will go up if you're marketing to the right people
13. Remember that people buy results. People Like Results & Case Studies.
Any freelancer will agree with me when I say "In 2018, people care more about results and past experiences than they care about where you went to college."
It's the same with your content.
Sadly, nobody cares about your website.
All they care about is whether or not your recommended products/services can help them with their problems.
If you take anything away from this article it should be this:
"Your content should help your readers visualize how much they would benefit with your product/service compared to if they didn't have it."
Bonus. Social Proof Boosts Conversions.
Okay, you probably weren't surprised, but here is a bonus tip. Having great content might be enough to convince people to take action.
However, you can get them even more excited by adding some social proof.
Whenever I buy anything, I always read & watch reviews from other people.
The reason social proof is so compelling is that the words of the creator of a product can only go so far.
Most people will instantly assume that since it's YOUR product, that you're going to be biased.
By having others say the same thing, it adds credibility to your product and your business. That's why local businesses who use word of mouth as a marketing tactic thrive.
My only tip for you is to always include some form of social proof. You can either use testimonials or 3rd party tools like FOMO (which displays when other users have taken action).
What to Take From This Article.
To quickly summarize all the points for those who didn't read them all, here are the 14 content creation tips in a list.
Now I leave everything to you.
Blogging is difficult, but by putting some of the tips I have discussed today into practice, you can improve your copy and ultimate, your sales.
Let me know if you have any extra content creation tips and if you found this article useful, feel free to comment down below or share this blog on social media (if you liked it then I am sure others will. Right?).